Nearshoring trends that set the tone in today’s market: We will show you the best way to bring critical operations to other markets with minimal risks and without sacrificing the quality of your customer service.

These common practices reflect how companies ensure high-quality standards in BPO services in nearby regions, saving more money for your company and increasing user satisfaction.

So without further ado, take a look at these four nearshoring trends to watch closely:

1. Favorite destination: “México lindo y querido”

If your company is based in the United States, the primary trend in nearshoring is to target Mexico. This country offers a strategic market far superior to other options in the region, such as Guatemala or Honduras.

Also, in nearshoring in general, Mexico has established itself as the preferred alternative over India and other distant economic destinations because its proximity makes cultural understanding more manageable, and rates are desirable. 

It is no coincidence that Mexico is among the top 10 nations that globally receive the highest foreign investment in contracting Call Center services, according to the 2020 Global Innovation Index of the international consultancy Tholons. 

According to our estimates, in Mexico, you will save more than 40% of the budget on BPO services, according to current rates in the United States.

In addition, there are many other advantages, such as a time zone and culture similar to ours, and a widely available qualified workforce. Call Centers in Mexico characterize themselves by having highly trained and bilingual staff. 

2. DRP as a guarantee of stability

One crucial concern that business leaders have is maintaining high-quality standards even when operations are being moved abroad with nearshoring.

That is why many entrepreneurs only close commercial agreements with companies that can guarantee continuity and operational stability, such as Disaster Recovery Plans (DRP). 

These plans include locations with technical equipment, database mirroring systems, and other resources, ensuring the continuity of your client’s operations in the event of a disaster or threat that prevents access to the central infrastructure.

In Mexico, these backup operations are located in strategic locations such as Tijuana,  which is on the border with the United States. A location that makes it easier for managers and supervisors to travel, even by land, to carry out quality controls and face-to-face operation monitoring. 

3. Compliance analysis of technologies and tools 

First Call Resolution (FCR), Net Promoter Score (NPS), Churn Rate… No matter which indicator you need to improve, a qualified and bicultural human team will not be enough.

For the experience to be optimal and satisfactory, you need a  solid technological infrastructure behind it. This is an effective way to reduce attention times and guarantee the quality of communication at each point of contact. 

Of course, with this being a new market, with different rules and legislation, it can be a very complex process. How can you ensure that a supplier from another country meets the technical requirements?

To solve this, the most demanding companies carry out a technological compliance analysis, making sure to work only with BPO companies supported by the best IT providers in the world.

Beyond the providers, you also need to analyze the type of technologies used. Quality assurance control software and predictive dialer systems as essential IT resources. 

4. Nearshoring with outsourced administrative support

Another nearshoring trend is to go beyond hiring a service and choose to establish an operation in a neighboring country at a lower cost while avoiding more complexity and mitigating legal risks and significant investments.

Outsourced Administrative support is the answer. For instance, imagine that your company needs to establish a contact center in Mexico City to remain competitive and save more money.

For this project to be practical, agile, and economical, simply go to a Mexican Contact Center company that will provide a complete turnkey service to have everything you need for the operation.

A Nearshore company has all the necessary  for your company to successfully land your call center operations, they have market knowledge, infrastructure, hiring and training personnel experience, and even configuring technological resources, all under its name, but at the service of your organization and goals.

This business model makes nearshoring a natural path for your company to go global, thanks to the development of tangible operations in a new country.

That’s it! Now you know 4 of the nearshoring trends that leading companies are leveraging to their advantage. 

As you can see, large companies trust in taking their business operations and customer service to more economic markets while ensuring that they will maintain the quality standards that we are accustomed to in the United States.

That is why they make technology compliance, adhere to the legality of each country with the help of administrative outsourcing, and prioritize services with support mechanisms such as DRP plans. In addition, the trend shines a light on Mexico because it guarantees smoother operations and quality, thanks to qualified talent, bicultural capacity,  and similarities in terms of time zone.

Did you find this content valuable and enjoyable? What do you think of the nearshoring trends that reign today? To complement the information found here, we invite you also to read the following post on our blog:

Top 10 reasons to outsource your call center operations to Mexico